Digital Anchor│Multi Media Journalist

Supervisor of Digital Communications, Petersburg City Public Schools, July 2023 - Present

  • Oversee all digital communications channels for division including website, social media platforms, email and newsletters. 

  • Develop and implement digital communication strategies to effectively reach target audiences, including students, parents, teachers, staff, and the community. 

  • Collaborate with various departments to produce multimedia content including videos, graphics, and other digital assets. 

  • Develop crisis communication plans and protocols for managing communication during emergencies or sensitive situations. 

  • Manages media relations and maintains connections to maximize media opportunities.

  • Train and manage staff in using digital communication tools and platforms effectively.

Chief Communications Officer, Petersburg City Public Schools, July 2022 - July 2023

  • Created and managed messages that support the company’s mission, vision, and values.

  • Composed internal publications such as newsletters, news releases, announcements, online posts, website updates, video productions, special projects and related Public Relations & marketing projects.

  • Developed a comprehensive crisis and communications plan for Petersburg City Public Schools.

  • Implement innovative methods for brand reach to enhance perception and strengthen the images of the District

  • Created on camera social media videos to be shared across digital platforms.

  • Served as the advisor to the Superintendent on all strategic commercial matters.

  • Established partnerships with key stakeholders aimed at accelerating the District’s mission.

  • Managed FOIA requests and ensure delivery to external parties in a timely manner.

Public Relations

Television and Radio Experience

Digital Anchor/Multimedia Journalist Nbc12 wwbt-TV Jan. 2022- July 2022

  • Report breaking news events, locally and nationally, severe weather coverage and live event coverage on digital OTT platforms, including mobile apps on IOS, Android, Roku, and FireTV.

  • Produce, present, and technically direct unique content from the OTT digital streaming desk using video, live cameras, graphics, and social media

  • Complete time-sensitive social media and other news-related projects in a newsroom environment while delivering a controlled presentation on-air

  • Generate stories and confirm information quickly that will provide content and depth to daily reporting.

  • Utilize technical skills while reporting live, simultaneously.

Digital Multimedia Journalist Nbc12 wwbt-TV Feb 2018-Dec. 2022

  • Pitch, shoot, and edit content for all digital platforms including Raycom Media/Gray Television affiliates

  • Write 4-5 online articles per day on breaking news, trending topics, and events.

  • Reporting on camera for social media videos thats shareable online content  

Videographer, NBC12 WWBT-TV

  • Maintain and operate live equipment including microwave trucks and related news gathering equipment

  • Capture visual content and edit video using Edius software to provide a compelling story.

  • Gaining experience with filming at night using LED and other lighting techniques 

  • Produce news stories for broadcast as a solo multimedia journalist in the field 

 

Videographer, NBC 29 WVIR-TV

  • Use XD video cameras to tell news stories that make viewers care

  • Edit video using Adobe Premiere with strong journalistic skills and ethical decision-making

  • Interact with sources for onsite interviewing 

  • Produce live shots throughout Charlottesville for all news shows

 

Multimedia News Reporter, WCVW-PBS

  • Reported on VCU and Richmond news through the VCU Insight program

  • Investigated, interviewed and prepared three TV stories that aired on WCVW-PBS

  • Edited, provided voiceover, added graphics and produced three stories 

  • Conducted in-studio interview with Shelia Bell, 104.7 Praise FM, a radio hall-of-fame gospel broadcaster

 

Television Anchor, WCVW-PBS

  • Presented a 30-minute newscast taped in studio for on-air broadcast on PBS

  • Organized news stories and transitions to keep audience linked to the story and the broadcast

 

Production Assistant, WCDX-FM

  • Assisted producers and radio show hosts with TT Torrez Show

  • Gathered information, conducted fact- checking for stories 

  • Produced daily five pop culture and entertainment based articles for IPower 92.1 social media promotion on Twitter, Instagram, and WordPress 

  • Assisted at remote broadcasting site, Stone Soul 2013 

DIGITAL HOST

CEO/Host, In The Mix, blogtalkradio.com

  • Produce a 45-minute show with a sports and entertainment segment on Sunday evenings

  • Perform the tasks of conducting research on information for various radio shows

  • Elevated viewership to 100 new listeners per week by expanding to several apps including iTunes 

  • Updated the program/station website and ensured that the on-air and online content match

  • Run the engineering board, enter new music into online database and take listeners’ calls

Washington Redskins Correspondent, isportsweb.com

  • Researched, wrote, and published two stories per week on Washington Redskins

  • Increased readership by using Search Engine Optimization (SEO) tools to reach a national audience through FoxSports, Yardbarker, and Google News.

MULTIMEDIA SPORTS

Certifications

Hootsuite Platform, Social Media Marketing, Digital Communications, Digital Communication: Developing a Winning Content Strategy, Digital Communication: Developing Personas and Tailoring Messages to Them, Digital Communication: Digital Storytelling, Digital Communication:Developing a Data-Driven Plan, Digital Communication: Writing for SEO and the Web

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